The new logo on the left of the wordmark is open to interpretation. It is derived from the shape of a keyhole. But could also be a magnifying device, a wrench, the top of a clown's hat...or a symbol of a mother and child. In the spirit if vintage styling, it's made to look like an old stamped image. I was inspired by the antique ephemera and vintage keys that were sold on an Etsy shop called Paper Perfect.
Well, it is just a collection of ideas and things that I love and treasure.
