Sometimes simplicity is the way to go for great impact. The Helium B2B project is completed with results that are subtle but effective. This new agency was looking for a professional almost clinical look for their brand. A simple blind de-boss logo played off the Periodic table of elements, using classic Helvetica fonts. The next experiment with the Helium brand will probably involve the use of plastics to go for more transparency.
Showing posts with label logo. Show all posts
Showing posts with label logo. Show all posts
Wednesday, February 11, 2009
light as air
Sometimes simplicity is the way to go for great impact. The Helium B2B project is completed with results that are subtle but effective. This new agency was looking for a professional almost clinical look for their brand. A simple blind de-boss logo played off the Periodic table of elements, using classic Helvetica fonts. The next experiment with the Helium brand will probably involve the use of plastics to go for more transparency.
Tuesday, August 26, 2008
Designing Visions
Creating Visual Imagery and Brands that Stand Out and Excite !
It is important for us to re-affirm our mission in order to begin a journey where we can guide our clients. We will always listen to our inner voice and follow our design principles instinctively. People say the first instincts are fairly accurate in some cases and that was totally true for one of our projects.

The logo design with Explore After 4 given the go ahead from the first proposal. The initial idea was accurate from the get-go because it was created after in depth research on their competition and their target audience. And i think that is the major difference that MUUN design has against our competitors. We listen, we research and we design with passion.
It is important for us to re-affirm our mission in order to begin a journey where we can guide our clients. We will always listen to our inner voice and follow our design principles instinctively. People say the first instincts are fairly accurate in some cases and that was totally true for one of our projects.

The logo design with Explore After 4 given the go ahead from the first proposal. The initial idea was accurate from the get-go because it was created after in depth research on their competition and their target audience. And i think that is the major difference that MUUN design has against our competitors. We listen, we research and we design with passion.
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