Monday, January 12, 2009

The Brand Gap

Just finished reading this amazing book called "The Brand Gap" by Marty Neumeier. Must say that it has been inspiring and great for consolidating my thoughts for the design studio. It is a must read for all business owners. If I could send along a copy to all my clients before the project starts I would. It would definitely bring them into focus on what's important to their business and what good design can do for them. Instead of just looking at how much the postcards/brochures would cost them, with the economy being in the downturn, people need to spend wisely and look at what is worth spending to expand their business.