Tuesday, October 28, 2008
Construction from Nature's Point of view
Just completed an ad campaign for the Daily Commercial News and Journal of Commerce, in the Construction Canada Association Magazine. We took inspiration from nature's hardest working bunch ... the worker bees, and played up on the symbolism of the colour yellow (think of Caterpillar trucks, Bulldozers and yellow Construction hats). The ad is meant to convey both the print and online presence of these Construction Newspapers.