Thursday, September 11, 2008
Revamping Construction News...
Who would think Construction newsletters could look so hip?
We just completed our first 2 projects with the leading Construction News Publisher : Reed Construction Data. Working closely with their marketing manager, Sonia, we freshened up a series of 3 email blast for their CONSTRUCT CANADA pre-show guide and planner. Clean, bold imagery and a brand new Construct Canada "stamp" was created to give it a crisp new design direction.
We also create a completely new look for Flyers, Order forms and sell sheets that promote another one of their publications, the MUNICIPAL REDBOOK for Alberta and B.C.. There was much debate about whether the red bird should stay in the final layout. But with some persuasion, they agreed that it added that extra "something" to the flyer and tied in with the "Early Bird special".
In the following weeks we are also working on a 2 page Ad for The Journal of Commerce and Daily Commercial news. Check in for updates.
Other projects currently brewing are our own website, as well as a business card and web update for Shift Studio - a yoga/pilates studio owned by Sheila Cameron. We did their branding, logo and environmental design when they first started in 2006. Now the dynamics of the studio has changed and they require a change of their image as well.